“The artist is a receptacle for emotions that come from all over: from the sky, from the earth, from a scrap of paper, from a spider’s web.” —Pablo Picasso
Challenge: Increase awareness of Adobe Creative Cloud's collaboration capabilities.
Insight: Artists see the art in everything. Every place they visit can become a source of inspiration.
Idea: Turn the world's most inspiring places into a global archive of creative tools – for 6 million Creative Cloud members to make art with.